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Creative Marketing Isn't Scary
Charlotte Booth • 31 May 2023
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May was a very exciting month for marking with three (count them) bank holidays, a royal coronation, Eurovision as well as it being Better Speech and Language month. I'm sure you loved all the imaginative and fantastic marketing content you read with these themes in mind.
Ah wait? With everyone doing the same posts about May the Fourth and the Coronation how did business owners expect to stand out?
We all have 'opinions' on how marketers use such 'national days' and public events in social media posts, blogs and promotions. We either love this use or we roll our eyes and lament the lack of creativity and accuse them (secretly or openly) of jumping on the band wagon.
We shouldn't judge though as it takes a brave person to be truly creative and original in their marketing, as there is always a chance it could backfire BUT we all love it when businesses do something truly unique. The Twitter account of Innocent Smoothies, for example have often been praised for their creative messaging and sense of humour. They stand out simply because they are different.
I'm all for creative marketing, and I love nothing better than a client that wants something 'different'. One of my clients for example, wanted a post about Santa automating the South Pole workshops, naturally using all their automation and robotic products to do so and I am currently working on a technical website with a dance theme. I've noticed recently that more clients are beginning to approach me wanting more creativity and something unique. I love those conversations.
In my own marketing I have embraced the Undead (not literally due to Health and Safety). For example I have used undead characteristics to explain the basics of your ideal client avatar - essential marketing 101 with zombies, mummies and vampires.
Everyone in business has to produce marketing material in the form of blogs, web content and social media posts. But with the increased noise we are all having to think outside the box in order to stand out and be heard.
So why not use more creative marketing? Is your Director into sky diving, is Bob from accounts obsessed with Marvel, or is your company name a creative gift with unicorn, badger or super in the name? Anything can be used to create a unique marketing message - either as a one off or as a longer campaign and branding feature.
Not sure how you can be creative or what angle to use? Not a problem, book a call
with me to throw some ideas around to make you stand out from the crowd or drop me an email.
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