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Getting the best out of ChatGPT

Charlotte Booth • 13 March 2023

Getting the most out of Chat GPT

Everyone has been talking about Chat GPT recently. For those who don't know, it is an Artificial Intelligence App which can write social media posts, blog posts and anything else you need to write. 

As a copywriter, obviously I don't want the robots taking over, but it is part of the toolkit that people have at their disposal so I thought I would help to ensure what is produced isn't complete gibberish. At the end of the day I want to read good content, whether I wrote it or not!

With ChatGPT the key to getting good results is to ensure what you search for is clear, and to the point. Vagueness will produce fluffy content. 

  • Be specific - Provide clear and specific details when asking questions or making requests. This will help ChatGPT to better understand your needs and provide more accurate and relevant responses. 
  • Use natural language - Although you are talking to a machine, don't put on a Mrs Bucket (if you know you know) voice. Use natural language as if you were making the request to a human. 
  • Provide context - Provide context for your questions or requests. If you are asking for help with a specific task, provide background information on what you are trying to accomplish and any relevant details that may be helpful.
  • Be patient - Remember you are dealing with a machine. If you don't get back exactly what you need tighten up your request, add more detail and resubmit it. 
  • Be prepared to edit - Whilst the initial post may read OK, don't forget it is written by a robot, and I presume your audience is very much human. Therefore you should be prepared to edit in order to add personality, to fact check and to make the text sound more human. As well as removing all occurrences of 'kill all humans' from the text. 

ChatGPT is a great tool, but it has to be kept in mind that it is just a tool. It doesn't replace human interaction, and human personality. And of course it doesn't replace human copywriters like me. I may not get your blog written in 60 seconds or less, but you can guarantee I have thought about your particular audience, your message and your brand voice in a way a machine can't. If you still like the human touch with your content drop me an email or arrange a chat




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