Blog Layout
Repurposing Posts
Charlotte Booth • 16 March 2022
One Blog Post can Last a Month
This is valuable advice, especially when our online presence is key to our businesses. We are now posting more and more content than ever before on multiple platforms.
However, we may be posting more, but we don't need to actually create new content all the time.
Think about that amazing blog or social media post which got a lot of engagement. You want to write more content which gets the same reaction, right? So why not repurpose it?
You are reading an example of what I mean. This blog started life as a #toptip LinkedIn post. But it proved popular so I thought I would expand it to a blog post. I could even extend it further to be an online workshop or ebook.
Repurposing is essentially taking one piece of content - like a blog or a social media post - and turning it into a series of smaller posts, or spin-off content.
For example, with my original LinkedIn post I can:
1. Create a Blog post
2. Create a short #toptip video
3. Write a series of tweets based on the blog (each of these 9 points could be a post)
4. Rewrite it from a different angle
5. Create a meme
6. Create a quote picture
7. Write an ebook
8. Write a follow-up or updated article
9. Wait six months and post it again
Obviously, there are no limits other than your imagination and your IT skills to what you can do to repurpose a post but it will inevitably save you time, and ensure you have a continuing, valuable online presence.
The only thing to be aware of is being careful not to be repetitive - so if you decide to repost (no. 9) wait a suitable length of time, and if you are going to create shorter posts from the longer content leave some time between posts - a couple of days or a week. Then it will seem fresh to the people seeing it and you won't get them thinking "is she still banging on about repurposing posts - change the record!" Leave a gap and it acts as a reminder not an irritant.
If you would like some help with writing content and repurposing it, drop me a message. I'm happy to discuss ideas and put the repurposing in motion.
Even doing something you are passionate about can end in overwhelm and burnout. Here I talk about my six month break from marketing.
What would you rather own - a real Van Gogh painting or a print? Why is that? The value of having a direct connection with a creative personality is huge, and yet many people are happy to have soulless AI content instead of well thought out and considered experience of a copywriter. Why is that?
As if we haven't got enough to do with our daily, weekly and monthly to-do lists, did you know there is also a silent to-do list as well?
How do you stand out from the crowd when promoting your business? How you get your business heard over the noise? With a little creativity of course.
ChatGPT is here to stay whether we like it or not. Here are some tips on getting the best results from the app.
At no point in history have we had to deal with so much information. Here are some simple tips for dealing with infobesity.
Writing memoirs seems easy, but getting the research right is important.
Getting your business website up and running can feel like a massive achievement. But if the content doesn't sing, the website won't perform. Here are four tips to get you started.
A vital part of writing a long-form article or book is the editing. Here are five key steps to getting it right.
Admit it, you've said I don't have the time as an excuse why you can't start a new project. But if you truly wanted to do it you would be able to find the time you need.
