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Batch preparation
Charlotte Booth • 1 November 2022
It's not just for food
Many of us are familiar with batch cooking at the weekend, where you have a week's worth of food all prepared and boxed up in portion sizes ready to heat. I am a big fan of this, as I can rarely be bothered to cook of an evening, but I get to eat fresh food every day, thanks to my Saturday morning batch preparation.
But batch preparation is not just for food. It's for anything that you need to do every day, which can be prepared in advance.
Like blog posts. Or social media posts. Or newsletters.
As a copywriter, I found that my own content (blogs, social media posts) could often get missed if I was busy, until I decided to batch prepare things. When I'm quiet or have a spare hour I sit down and prepare content in advance. At the moment, my content is completed for the next 12 weeks.
Whilst this sounds easy, it does take some planning in order to maximise use of time. For social media posts, for example you need to know how often you want to post every week, and then decide on a theme for each day. For example:
Monday - Product post
Tuesday - Top Tips
Wednesday - Testimonials
Thursday - Industry news
Friday - Sales
Then you need to have a list of ideas for 12 weeks of Monday posts (12 posts), and put time by to create these. Repeat for the other days of the week. Depending on how complex your graphics are, this can be done in a couple of hours, with an extra 30 minutes to upload to a scheduler. This means that 12 months of daily posts could take 15 hours to write and upload.
It's a lot of time, but it is then done for the next three months, and you only have to worry about interacting with other's posts and by writing off-the-cuff posts as you feel inspired.
But why not outsource that 15 hours of work to a copywriter like myself? You let me know the themes for each day, and ideas, quotes, products or images you would like to include and I will write them for you and upload them to your scheduler. What could you do with 15 extra hours?
To find out more about how I can help you batch prepare your social media posts or blogs drop me an email
or book a zoom chat.
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