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Charlotte Booth • 15 November 2022
Copywriting tips for social media
However, I am often surprised that when I speak to some small business owners, they comment they "don’t do much content writing" in their business as they don’t have a blog or a newsletter.
However, when we later connect on LinkedIn or Instagram I notice they are posting everyday – often with long-form posts.
Social media posts count 100% as content for your business.
And bearing this in mind, the same time and thought should be spent on getting the message, tone and spelling right, as you would a blog post or webpage, because every post reflects your brand.
I read an interesting post recently on LinkedIn where the author admitted that most of her social media posts have spelling mistakes and errors in them – she didn’t think it was a problem.
As a copywriter, and someone who works closely with small businesses on their marketing this was quite worrying. Well, more than that it made me twitch! Everything you put out under the umbrella of your company sends subliminal messages about your brand, attention to detail, ethos and practices to your readers. Surely if you know you make a lot of mistakes in your writing you should try to ensure they are minimalised. Not send out the message that quite frankly you couldn't give a crap.
You can minimalise errors either by hiring professional proofreading services like mine, or by simply running a spell checker over it or by reading it aloud to spot mistakes. Perhaps this will take a couple of extra minutes but it’s worth it in the long run.
The great thing about social media for your business is the informal nature of it, the fact that you can be yourself, speak in a very down to earth way and use colloquial rather than grammatically correct English.
In fact, this is what social media is about – being you so people can decide if they want to do business with you.
However, this doesn’t mean good spelling and a suitable message should be overlooked. This is just as important as ensuring your blog or your website is as perfect as you can get it. Especially as most social media posts are there forever.
So, when writing social media posts for your business, remember they are just as important a marketing tool as your website, newsletter and blog and therefore need just as much time spending on them.
If you would like to have a chat about writing social media posts or even proofreading them get in touch
– I’m always happy to help.
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