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Don't get in your own way

Charlotte Booth • 26 May 2021

Break down the barriers to outsourcing


Trust me, as a solopreneur I know how hard it is to outsource. 

Your business is your baby. You run it in a very particular way with your own processes, and that's what makes it fundamentally yours. 

But, by not outsourcing you could be harming your business and preventing growth in the areas you actually want them. 

Let me explain. 

When you started your business it was because you enjoyed doing one particular thing - for me it was writing. I love writing and wanted to get paid for writing all day. 

When you started your business you did not do it because you wanted to learn to do accounts, sales, marketing, web design, content writing, invoicing, credit control recruitment and staff assessments.  But most small businesses have to embrace all of these jobs until they are financially or mentally able to hand some of them over to someone better qualified.

For me, the first thing I handed over was my accounts. An accountant will know how to ensure I get all the tax allowances I am entitled to. I wouldn't even know where to start.  Then I outsourced setting up my CRM. I realised for the time it would take me to learn how to do it, do it wrong then spend double the time fixing it, I may as well get it done properly first time around. 

For some (well, most of my clients) content writing is the bane of their lives. They can write blog posts and social media posts but they may not have the time to prioritise this as a task, they may not be creative or may be uncertain of the accuracy of their English. So they outsource to me, meaning they no longer have to stress about it as they know that they will get it emailed to them on a specific date ready to upload. 

Not all my clients have found it so easy to hand over the copywriting task - and that's OK. Some will analyse every word and ponder whether they would have written it that way, and one client insisted on running through every post on a call word by word. But that's fine. 

The first step in letting go of the reigns, is to outsource, and if you are nervous at first hopefully I could alleviate your concerns and show you that I only have your business in mind. But once you do let go, you have freed up time to actually do something for your business that you enjoy doing without the cloud of 'blog posts' looming over you. 

If you are ready to take the first step and have a chat book here, no obligation, just a chat to find out how I can help you. Or if you prefer to email then that's cool too! 


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