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Why social media is important
Charlotte Booth • 12 May 2021
Why social media is important for all businesses
Despite this, I will then notice they are posting every day on LinkedIn, Facebook and Twitter.
Perhaps they don't realise that social media posts count as content for your business. These posts reflect your business, your brand and your ethos.
Therefore, time should be spent on getting the message, tone and spelling right as every post acts as an advertisement.
Who cares about errors?
I read an interesting post recently on LinkedIn where the author admitted that most of her social media posts have mistakes and errors in them – she didn’t think it was a problem. She wrote social media posts as part of her marketing business.
As a copywriter, and someone who works closely with small businesses on their marketing this was quite worrying.
Everything you put out under the umbrella of your company sends subliminal messages about your brand, attention to detail, ethos and practices to your readers. Surely if you know
you make a lot of mistakes in your writing you should try to ensure this is minimalised. Either by hiring professional proofreading services like mine, or by simply running a spell checker over it or reading it aloud to spot mistakes. Yes, this will take a couple of extra minutes but it’s worth it in the long run.
Social media is a winner
The great thing about social media for your business is in fact the informal nature of it, and the fact that you can be yourself, speak in a very down to earth way and use colloquial rather than grammatically correct English. You can even swear if that is who you are.
This is what social media is about – the very essence of social media - being you so people can decide if they want to do business with you.
However, this doesn’t mean good spelling and a suitable message should be overlooked. This is just as important as ensuring your blog or your website is as perfect as you can get it. Especially as most social media posts are there forever. Therefore, surely it is better that you don't come across as sloppy to your potential clients?
So, when writing social media posts for your business, remember they are just as important a marketing tool as your website, newsletter and blog and therefore need just as much time spending on them.
If you would like to have a chat about writing social media posts get in touch or email
– I’m always happy to help.
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